Tech start-ups hoping to become household names in 2016

The biggest successes of the last few years have all been about software. “There’s an app for that” has gone from being an Apple slogan to a simple truism.

But the low-hanging fruit has been picked, and what’s left is much tougher to deliver. It may be expensive to build, pose a tricky technical problem, or simply have some strong incumbents fighting back.

Read the full story at theguardian.com.